1. Short-Form Vertical Video is the Standard

Instagram Reels, TikTok, and YouTube Shorts now lead the way in content engagement. These formats are designed for mobile-first consumption and outperform traditional video across most metrics.
→ Leverage vertical video to showcase listings, educate buyers, and build brand awareness in under 60 seconds.

2. Agents are Becoming Personal Brands

Consumers connect with people before properties. Top-performing agents are stepping into the spotlight — sharing opinions, market insights, and daily routines — to build trust and stay top-of-mind.
→ Content that features the agent (not just the home) consistently drives stronger engagement and long-term loyalty.

3. Behind-the-Scenes Content Builds Trust

Buyers and sellers are drawn to transparency. Content that reveals how a property is styled, filmed, or sold humanises the sales process and strengthens your position as an expert.
→ Document the journey, not just the result.

4. Digital Delivery is Dominating

Digital brochures, high-converting landing pages, targeted ads, and SEO-optimised websites are replacing print-heavy strategies. These assets scale more efficiently and provide better data.
→ Build your media for online attention — not just letterbox drops.

5. Hyper-Local Storytelling Converts

In a saturated market, specificity sells. Audiences are drawn to content that feels personal to their area — local cafés, hidden parks, community events.
→ Create content that makes you the local voice, not just the listing agent.