At Carbon Common, we’ve developed a simple content formula that helps builders grow online, attract bigger jobs, and build trust — without having to do it themselves.

The Weekly Builder Formula (We Use This for Clients)

1 x Job Site Reel
A short-form video showing off a project in action. Think: time-lapse, tool POVs, concrete pours, or progress walkthroughs.
- This builds momentum, shows movement, and drives reach.

2 x Photo Posts
High-quality images of your finished work or in-progress builds.
- These show your craftsmanship and make your feed look sharp.

1 x Behind-the-Scenes or Team Post
Could be your crew, site conditions, or even a supplier shoutout.
- This builds relatability and trust — people want to hire real humans.

Bonus: 2–3 Story Posts a Week
Show what’s happening right now — deliveries, finishes, installs, wins.
- This keeps your business top of mind with potential clients and collaborators.

Repeat Weekly = Results

Posting like this consistently:

• Builds trust with future clients

• Positions you as active and in-demand

• Increases your chances of being shared or referred

Don’t Have Time?

That’s where we come in. At Carbon Common, we shoot, edit, write, and post everything — so you never have to think about what to post again.