SYDNEY PROPERTY MARKETING CHECKLIST

Whether you're selling, leasing, or launching a listing, strong marketing is key to driving interest and boosting value. Here's a sharp checklist to get your property market-ready in 2025.


1. Prep the Space
Clean, declutter, and lightly style key areas (living, kitchen, master, outdoor). Turn all lights on, hide cords, and make it photo-ready.

2. Get Professional Visual
First impressions are visual. At minimum, you need:

- High-quality interior & exterior photos
- Drone shots for location context
- Vertical videos (Reels, TikTok)
- Horizontal video for listings
- Detail/lifestyle shots for mood

3. Nail the Copy
Skip the fluff — focus on lifestyle, key features, and local highlights. Use buyer-relevant keywords for SEO.

4. Optimise Listings
Use your best hero image, order photos strategically, and upload accurate floor plans. Make the headline and description work hard.

5. Show Up on Social
Buyers are scrolling. Post walkthroughs, behind-the-scenes, and suburb highlights on Instagram and Facebook. Boost reach with targeted ads.

6. Capture Leads
Use clear call-to-actions on listings and socials. Link to a landing page or form where people can enquire quickly.

7. Add a Premium Touch
For high-end or unique homes, consider twilight shoots, voiceover videos, brochures, or staging local lifestyle content.

8. Track & Tweak
Watch what content performs best and adjust. Double down on high-engagement visuals or ads that convert.

Want help bringing it all together?