The builders winning the best jobs aren’t just the ones with the best skills — they’re the ones that look the most credible online. That’s the power of social proof.

what is social proof?

It’s content that shows potential clients:

“We’ve done this before. We’re trusted. We deliver.”

It could be a time-lapse of your crew on site. A video walkthrough of a finished build. Or even a client saying “we loved working with these guys.”

types of social proof that work in 2025

• Before & Afters: Show the transformation

• Client Testimonials: Quick, real words from happy clients

• Progress Reels: Let people follow the build journey

• Behind-the-Scenes: Show the team, the quality, the process

• Instagram Feed Consistency: Not posting = people assume you’re inactive

  Social proof removes doubt and builds trust before they even call you.

how builders can use it

Even just 2–3 pieces of proof per job site — turned into Reels, posts, and stories — can position you as the go-to. But capturing and posting that consistently is hard when you're on the tools.

That’s where Carbon Common comes in.

We shoot, edit, schedule, and manage your social presence so it builds your business in the background — every week.